Making videos on your phone? Contact Mike for advice and an editing service to help you make better videos for your business.
Do you make your own business videos on your phone? Or perhaps you are thinking about it but not sure how to go about it. Here are a few points to consider:
So if you’re not doing it yet, it’s time to start making videos for your business. Now, in the time of Covid 19 it’s more important than ever. So no excuses please. Your past, present and future customers have time to spare. They are spending more time on social media and video is the most popular type of content.
Whether you’re using a smart phone, video camera or DSLR, here are some tips to help you avoid the pitfalls and make better videos.
If you’re shooting a video on your phone, hold it so you frame your picture Landscape. Think about the shape of your computer screen, your TV, the YouTube frame. Holding your phone vertically means you will just get a strip down the middle of the picture area, sometimes called the pillar box effect, so your picture will be small with blank space each side.
So remember to think wide, landscape, horizontal.
Next think about the light in your video. For example if you stand in front of a window in the daytime your camera will automatically adjust for the bright sunlight outside, leaving your face in the dark. Side-on to the window might be ok. If it gives you dramatic shadows you might try using a lamp or a reflector on the other side to even things out. And it doesn’t have to be anything fancy, a piece of white cardboard will do fine. You just need to prop it up or get a friend to hold it. Experiment with what you’ve got.
Think about Sound! Many video professionals will tell you that sound is the most important part of a video. Sound quality makes a huge difference to how good or bad people think your video is. Top tips for video sound include:
Here are some ideas to make your phone videos even better
It’s a wrap! Now edit your video. This is the bit that many people find scary, but it will make a huge difference so don’t skip it. At the very least you might want to trim off the start and end of your clip. You know, the bit when you’re reaching for the on/off button, and the moment when you groan or explode with laughter at the end of a shot. Your video is representing your business and proper editing will make it look so much more professional. There are apps you can download to edit on your phone or tablet. Or you can download your video clips to your computer and edit them there.
If all that sounds too difficult, you can send them to me. During the lockdown I have been editing self-shot videos for business owners. Some of them are on this page. I can process sound and video to enhance your efforts and add titles, logos and music. It’s an economical way to achieve professional looking video results.
Contact me now to discuss.
Be safe. Think about safety. Once you get started you’ll find that making videos can be fun and very absorbing. It’s all too easy to focus on the video picture and forget about what’s around you. Keep a look out for hazards, or If necessary have a friend watching out for you.
This article was written by mike-D