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Content Marketing

Post 4 of 10

Content Marketing

Content marketing, also known as content SEO, simply means creating content that will help your website to be found in Search for relevant terms or keywords. It’s not rocket science, but to do it well requires time and effort as well as certain digital marketing skills.

The web is full of articles telling us how to do this. They can mostly be boiled down to the following points:

  • put more stuff on your website
  • make it relevant
  • make it good
  • do it often

That may seem a bit simplistic, but that’s really what good content SEO is all about. When we say “make it good” that means your content should be unique, rich and relevant. It needs to offer a rewarding experience for human beings as well as a keyword optimised page for search engines.

Video in Content Marketing

The “rich” element of your content is the extra things that enhance a user’s experience of the page, things like pictures, audio clips and videos.

Here at greatvideo.co.uk web video is what we do, and we use video as an integral part of our “Business Booster” content creation programme. It does two jobs for our clients:

  • it’s a great way to communicate and build relationships with people and
  • optimised correctly, video can be identified by search engines and recognised as rich content.

We combine video and optimised text with some other powerful web strategies and the result is content that informs/entertains people and attracts approval from search engines. Each video and it’s accompanying text article will be relevant to your website because it will be related to your business and the industry you are involved in.

You may want to be in the videos yourself, or you might prefer to have one of our professional presenters speak for your business. Either way, you don’t have to spend hours every week thinking up new ideas to put on your site, or any time at all creating the content. We do all that for you and you can be as involved (or not) as you want to be.

So if you have the time and skills to do your own content marketing then get to it and remember; make it good, do it often. For everyone else, get in touch with us at greatvideo.co.uk and ask about our Business Booster package.

content-creation

Content creation video shoots can have their fun moments

This article was written by mike-D

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