Whether you are an event industry professional and organise events all the time, or you just got lumbered with organising a one-off event for your company, event video production is an essential part of your event strategy. You may work for a venue owner, an events company or be arranging your company’s annual hospitality event. Here’s a quick list of some of the reasons you should capture it on video:
Our crew at greatvideo.co.uk are experienced in all kinds of business event video production in London, in Kingston and generally around the South East of England. We have made videos for a variety of clients at top London hotels, at outdoor events, formal and informal. Sometimes a client simply wants a record of the event, though often we bring a professional presenter to introduce the event and interview people.
We have experience of making videos at events such as:
A video of your event is more than just a nice memento; it’s a powerful sales tool. You can use videos of this year’s event in your sales strategy for next year’s event. You may be selling tickets, or sponsorship, or exhibition stands. Whatever you’re selling, video can help you sell more of it. That’s because video has the ability to quickly and easily show people what they will be buying into.
You can use video in your email campaign, on Facebook, Twitter, LinkedIn and any other channels you might use to promote your business event. You can even play videos live on a screen at an event, maybe promoting the next conference or show.
It may sound like a joke, and perhaps it is. But if you are responsible for any kind of business event, it will ultimately be followed by a wrap-up meeting with your client, or your boss. They will want to know how successful the event was. Were the clients / sponsors happy? What went well? What went wrong? Whose fault was it …?
In that meeting there is nothing more comforting than to play them a video like the clip near the end of the video at the top of this page. Watch it and you’ll understand.
If you are planning an event, get in touch with us now to find out what we can do for you.